waterdrop | 21 days Drink More Water challenge


Waterdrop is the newest disruptor in the beverage industry, shaking up the market with a more sustainable, healthy and more fun product to make water taste even better. Drinking enough water is vital to maintaining good health, but many people find it hard and boring. Waterdrop solved this problem by finding a healthy solution to add a flavour and the essential vitamins to your water, making drinking water more pleasurable. 

&.agency set up a full PR and influencer strategy together with waterdrop, focussed on generating awareness and conversion for the brand to grow in the Netherlands. We selected Geraldine Kemper as the right brand ambassador for waterdrop. Her bubbly personality and healthy lifestyle make her the perfect match for the brand. Together with Geraldine, we create various pieces of branded content that create awareness for the brand. 

Main objective

Generating awareness for waterdrop in the Netherlands. 

Target audience

Women of 25-44 years old, who are interested in healthy living. 

Who is involved?



The campaign is still running.