Vichy | events

About

The SunGlow event hosted for Vichy took place this summer on 25th of June.  Part of the main ambassadors attended the event located at a private summer location at BeachClub Nr5 in Zandvoort which was transformed into summer oasis.

Both inspirational and educational knowledge sessions including a yoga & meditation class were organised while shining light on Vichy’s most relevant sun products. The event was closed off by a culinary 4 course lunch at the beach.

Main objectives

Connecting the influencers to the brand while educating them in an informal and fun way. Secondly, creating high quality (and personalized) content for both the influencers and Vichy’s owned channel, while stimulating earned content.

Who was involved?

@hollybrood

@saarkoningsberger

@naomivanas

@cowiththeflow

@ikvrouwvanjou

@gowiththeglow

Outcome

This campagne generated 22 Instagram feed postings, 2 postings on YouTube, 3 vlog integrations and 1.2 million views on all posts. 

Personalised content & mood images for digital usage Vichy and ambassadors