VICHY | Sun Summer Masterclass

About

Vichy is a beauty brand that was founded in 1931 by a medical director of the thermal treatment center in Vichy, France. Bringing advanced scientific and dermatological expertise to skincare has always been at the heart of the Vichy brand. Most of their products contain thermal water from their very own source located in Vichy, France.

To celebrate that summer is coming soon, VICHY organised an event centered around the importance of sun care products and protection. In the Sun Summer masterclass, influencers were taught everything they need to know about the VICHY products you need to effectively protect your skin from the sun. The influencers received the essential products in a strategic seeding PR box, that resulted in more earned content than expected! Afterwards, we created the successful Spotify podcast Skinsider together with VICHY to enhance awareness and engagement. 

Main objective

Creating awareness for the VICHY Sun products.

Target audience:

Women with an age between 26-40 years, who are beauty-minded and interested in skin care.

Who is involved

@giuliarosabo

@anitawillemars

@dappermaentje

@anneloestas

@astridvangeffen

@carlijnbiesemaat

@carmenzomers

@daniquehoofwijk

@deminugteren

@djamillavbrussel

@ellistenheuvel

@esmeegeel

@fabienneoonk

@felicefleurr

& more

Outcome

The masterclass successfully attracted many influencers and press, and resulted in over 150k+ earned impressions. In addition to this, the podcast is expected to reach 1 mln listeners on Spotify soon.