Vichy ambassador program ’19

  • About

Vichy  is a beauty brand which was founded in 1931 by a medical director of the thermal treatment center in Vichy, France. Bringing advanced scientific and dermatological expertise to skincare has always been at the heart of the Vichy brand. Most of their products contain thermal water from their very own source located in Vichy, France.

With a main objective on brand awareness and conversion we set-up up an always-on ambassador program (quarterly content creation) around relevant products based on the marketing calendar of Vichy including both top-level & mid size Dutch influencers who became loyal brand ambassadors.
To generate more awareness around specific brand launches we incorporated a campaign based influencer activation and set up several events of which a  trip to Vichy, France.

 

  • Main objective 

Generate awareness and educate the target audience about Vichy as a brand whilst introducing new and existing hero products.

 

  • Target audience

Dutch women between 25 and 50 years old.

 

  • Who is involved?

@hollybrood

@naomivanas

@saarkoningsberger

@mrskeizer

@cowiththeflow

@manonmeijers

@ikvrouwvanjou

@sarahchronis

 

  • Outcome

This campaign is currently running but has generated 5.3 million views on all channels so far, overachieved the KPI with more than 50% of which 55% earned content.