The Little Guest Collection x Samsonite

About

After enduring negative experiences while staying in luxury hotels with his family, young father Jerome Stefanski decided to change the industry and found The Little Guest Collection. The Little Guest Collection is a trademark, awarded to the most child-friendly, luxury hotels worldwide. Together with Samsonite, they released a suitcase that keeps all little ones happy while travelling. The suitcase allows your child to roll behind you at airports or hotels, and pack all their luggage themselves. 

The Little Guest Collection asked us to create a campaign to generate awareness for the brand while highlighting the fun the kids have decorating their suitcases! We invited various mommy influencers to collaborate with their little ones, and create their own art pieces. 

Main objective

Create fun and inspiring video content to create awareness and consideration for The Little Guest Collection.

Target audience

Families with an age between 25-55, who have kids and are lifestyle/traveling oriented. 

Who is involved

@beas.mamaleben

@louisandvictoria

@mallorybourn

@nicefamily

@tianykirilove

@lizasips

@annaliss

@missbonnebonn

@andrea.ita.garcia

@justdoitfamily

@maisteenkjaer

Outcome 

The campaign was highly successful, and archieved the high engagement rate of 8,5%. In addition to this, the campaign earned of 150k+ impressions, while maintaining a very low CPM of 5.91 eu.