Ruben Lenten for bunq


  • About

bunq is a Dutch mobile bank that offers easy tools to its users that make banking uncomplicated. bunq is a bank for the entrepreneurs, travelers, adventure-seekers and free thinkers, bunq is the #bankofthefree. In order to bring this story to the target audience in a personal and relevant way, &.agency matched bunq with extreme sporter Ruben Lenten and set-up a 360 degree strategic partnership. Lenten acts as a brand ambassador on bunq events, on social media and his kite gear is bunq branded.


  • Main objective¬†

Generate awareness and educate the target audience about bunq.


  • Target audience

Men 18-30 years old who are tech-savy.


  • Who is involved?



  • Outcome

This campaign is currently running but has generated 3M+ views so far on all channels.