Piper-Heidsieck | ambassadors

About

Piper Heidsieck is a Champagne house founded by Florens-Louis Heidsieck on July 16, 1785 in Reims. Heidsieck joined with Piper in October 1839. Piper Heidsieck is the most awarded champagne worldwide. In light of multiple important celebratory moments in life, we created an ambassador program in which these moments were celebrated. Kicking off with Valentine’s day, followed by events like the Leading Ladies Awards, a visit to the Piper House in Reims where a Hieper de Piper brunch was held, topped off with a sponsored private event, our brand ambassadors celebrated life with Piper Heidsieck. 

Main objective

Drive positive brand awareness and positive brand perception, create authentic content and make sure to celebrate little moments in life.

Target audience

Dutch ‘upper’, middle class women (60%) and men (40%) with an age between 30-45 years old.

Who is involved?

@jamieli

@janinekho

@jolielot

@jorgruis

@kimberleyklaver

Outcome

This campaign has generated over 318K views on all channels.