Magioni | #PizzaParty

About

Magioni is the creator of guilt-free pizza. They believe in a world where you don’t have to choose between delicious and healthy, a world where fast-food can become fit-food and pizza is your next healthy pleasure. We built an ambassador program in which all influencers created 3 recipes each to demonstrate how diverse, easy and delicious Magioni is, using the #MagioniPizzaParty.

Main objective

Increase the level of awareness for Magioni in Belgium by educating and inspiring Belgians to incorporate Magioni products into their daily food routine

Target audience

Women (70%) and men (30%) with an age between 20-49 years from Belgium.

Who is involved?

@chloekookt

@kokerellen

@avelien

@helenkookt

@tiany

@ellencharlotte

Outcome

This campaign has generated over 535K+ views on all channels. Meaning that it has overachieved the KPI with 114%.