Magioni | #FamilyPizza

About

Magioni is the creator of guilt-free pizza. They believe in a world where you don’t have to choose between delicious and healthy, a world where fast-food can become fit-food and pizza is your next healthy pleasure. In the light of today’s challenges due to the Corona crisis, there is more time than ever to celebrate family moments together. Following on this, we built an ambassador program, The Family Pizza Challenge, in which influential families create their own healthy pizza with the ingredients they have stocked up in their fridge. They share their creations on social media, using the #MagioniFamilyPizza, to inspire other families to get started as well.

Main objective

Drive positive brand awareness and interest for Magioni, reach mainstream families and build authority in the food and health segment.

Target audience

Dutch, Belgian and English families (70% women and 30% men).

Who is involved?

@ikvrouwvanjou

@jorgruis

@queenofjetlags

@lizetgreve

@ellemiekevermolen

@emma

Outcome

This campaign has generated over 1.2 million views on all channels. Meaning that it has overachieved the KPI with 160%.