Vichy kick-off ’18
In 2018 &.agency partnered up with 20 influencers in the mommy, lifestyle, beauty, and entertainment segment for skincare & cosmetic brand Vichy. In August that year we celebrated the kick-off of the campaign together with the fresh group of Vichy ambassadors at the beautiful De L’Europe hotel in Amsterdam.
By leveraging on long-term relations and authentic content creation we reach Dutch women (20-35 y/o) and inform & inspire them about specific Vichy products and Vichy brand values in general.
The campaign has resulted into almost 5M views on all combined channels.