Laura Mercier | introduction

About

Laura Mercier is a world-renowned makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance. Laura is the innovative force behind the brand’s iconic products, French aesthetic, artistry techniques and “House of Flawless”. For the introduction of their new Translucent Powder in color Honey, Laura Mercier invited a special selection of influencers for a Social Bake-Off. Partnering up with Amsterdam based bakery De Laatste Kruimel, the influencers shared their baking stories of the famous Honey Drizzle Cake on social media.

Main objective

Creating awareness about the new TLSP colour to drive sales amongst new potential customers.

Target audience

Women with an age between 26-40 years who are beauty-minded and skin toned.

Who is involved?

@monicageuze

@loisbodil

@jamieli

@victoriawaldau

@nourmens

@sophiekeizer

Outcome

This campaign has generated over 1.6 million views on all channels. Meaning that it has overachieved the KPI with almost 37%.