Laura Mercier | Secret Camouflage Brighten & Correct Concealer Duo campaign

About

Laura Mercier is a world-renowned makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance. Laura is the innovative force behind the brand’s iconic products, French aesthetic, artistry techniques and “House of Flawless”. In collaboration with De Bijenkorf, Laura Mercier invited influencer Bibi Breijman to introduce the new Secret Camouflage Brighten & Correct Concealer Duo. Bibi made beautiful content and showed her followers how the concealers wipes away imperfections. 

Main objective

Creating awareness for the introduction of the new Secret Camouflage Brighten & Correct Concealer Duo. 

Target audience

Women with an age between 26-40 years who are beauty-minded and skin toned.

Who is involved?

@bibibreijman

Outcome 

The campaign over performed on impression by 6.9% and achieved the high organic campaign reach of 738.605, using only 1 influencer. In addition to this, there was a high CTR of 1,2. Overall, the campaign was highly successful.