La Roche-Posay | events

  • About

The DermClass event is a recurring format with the main purpose of positioning La Roche-Posay as an expertise brand. By connecting with renowned dermatologists, several DermClass events were hosted all focusing on different themes. In 2019 we organized the first edition of the DermClass event at Villa Nicola, hosted by ambassador Carolien Spoor. This edition laid its particular focus on skin damage after sun exposure and on how to protect your skin the best way.

  • Who was involved?

@carolienspoor – host of the class

  • Outcome

PR coverage in several beauty- and mommy lifestyle magazines & online platforms. Goal to educate the LRP target group of the expert and medical background of La Roche-Posay was achieved.

Both Professional photo- and video content as short Q&A videos were created with dermatologists for La Roche-Posay owned social channels.