LRP ambassador program ’19
La Roche-Posay is a leading skincare brand that works closely together with experts and dermatologists to introduce some of the finest, most innovative skincare and sun care formulations suitable for even the most sensitive skin and specific skin problems. Most of the products can be used for infants as well as adults.
This year we built an ambassador program consisting of different female ambassadors, both in the sports and mommy segment, who are in line with the brands DNA and who can educate their following when it comes to beauty and (medical) skincare. We incorporated two ambassadors who were introduced to the brand in 2018 and broadend the group by adding several A-level as well as mid range influencers to the mix.
Generate awareness and educate the target audience about La Roche-Posay, whilst focussing on their expert knowledge and their medical background.
Dutch women between 25 and 50 years old.
This campaign has generated over 6.2 million views on all channels, meaning that it has overachieved the KPI with 39% of which 45% earned content.