KCST | Movie Night
Founded by two ex-colleagues, KCST was born from a desire to build a loungewear brand based on comfort and self-care. A brand that feels like a warm hug. By launching this brand, KCST hopes to be part of a shift towards a more value-driven industry that embraces quality and consciousness over thoughtless consumption. In order to celebrate the winter season and its cold and breezy days, KCST will organize a movie night for a selected group of influencers, (followers) and press.
To introduce KCST to relevant press, micro influencers, stylists and fashion editors, and increase awareness for the starting brand.
Stylish, cool & sophisticated women.
Who was involved?
Christel van der Spoel
The campaign managed to reach 473.6k+ earned impressions. Even though an event and PR seeding was included, the campaign had a very low CPM of €4,01.