HelloFresh | #Smaakchallenge

  • About

For HelloFresh we developed an influencer strategy in order to reach and activate the desired audience in an authentic and creative way. 

The campaign revolves around a ‘taste challenge’ where we challenged two influencers and their partners to guess which ingredients they used to prepare a HelloFresh meal. In turns the influencers and their partners were blindfolded. The one who could guess the most ingredients right won the challenge. The price? You don’t have the cook the next day!

  • Main objective 

Generate awareness, strengthen the brand image and drive consideration through attractive content.

  • Target audience

Women 25+ years old with a higher disposable income.

  • Who was involved?




This campaign reached 4 stories on Instagram, 2 vlog integrations on YouTube and 550k views on all channels and posts combined.