HelloFresh | ambassadors ’19


  • About

HelloFresh is a German origin meal subscription service company active in Western Europe, the U.S., New Zealand and Australia. HelloFresh offers a wide range of healthy and flavorous meals which are pre-packed in boxes and send to the wished address. The thinking process of ‘what to eat tonight?’ and the hassle of doing groceries is all done by HelloFresh which makes the company a helping hand in the daily lives of families. 

In 2019 we built an ambassador program consisting of female ambassadors from the Benelux, mainly in the category healthy moms that educated their following on the concept of HelloFresh, all its recipes and the ease of use of this service. 


  • Main objective 

Keep HelloFresh on top of mind as the number one food delivery service, drive trial amongst new potential customers & generate positive brand awareness amongst the target audience. 


  • Target audience

Women from the Benelux between 20 and 50 years old.


  • Who is involved?










  • Outcome

This campaign has generated 4.4+ million views on all channels, meaning that it has overachieved the KPI with 44% of which 39% earned content.