FOREO introduction strategy Benelux ’19
FOREO is a Swedish high-tech multi-national beauty brand that produces facial cleansing brushes, sonic electric toothbrushes, cleansers, and eye massagers for both end consumers as professional markets. This year we built an ambassador program in the Benelux to introduce the FOREO brand to these markets. For our campaigns we carefully selected female ambassadors that could educate their following when it comes to beauty & cleansing, and matched the FOREO brand & DNA.
Educate the target audience about FOREO the brand and all its diverse beauty products, while pushing the new Luna 3 facial cleanser as the hero product to drive trial amongst new potential customers.
Women with an age between 25-40 years with a higher disposable income who are beauty-minded and tech-savvy.
This campaign has generated over 10 million views on all channels. Meaning that it has overachieved the KPI with 9%.