FOREO INT | #BlindSkincareRoutine

About

FOREO is a Swedish high-tech multi-national beauty brand that produces facial cleansing brushes, sonic electric toothbrushes, cleansers, and eye massagers for both end consumers as professional markets. This year we built an ambassador program that highlights the positive focus FOREO stands for. For our campaign we carefully selected female ambassadors with an international following that could entertain their following with the Blind Skincare Routine. All influencers were challenged to do their Skincare Routine without any form of reflection.

Main objective 

Further establishment of FOREO the brand, while pushing the UFO product to create awareness and entertain new potential customers.

Target audience

Women with an age between 25-40 years with a higher disposable income who are beauty-minded and tech-savvy.

Who is involved?

@riannemeijer

@elaisaya

@vivianhoorn

@jolielot

Outcome

This campaign has generated over 1.3 million views on all channels. Meaning that it has overachieved the KPI with almost 100%.