FOREO ’19 ITA

 

  • About

FOREO is a Swedish high-tech multi-national beauty brand that produces facial cleansing brushes, sonic electric toothbrushes, cleansers, and eye massagers for both end consumers as professional markets. This year we built an ambassador program in Italy to maintain the visibility of the FOREO brand in this market. For our campaign we carefully selected female ambassadors that could educate their following when it comes to beauty & cleansing, and matched the FOREO brand & DNA.

 

  • Main objective 

Further establishment of FOREO the brand and all its diverse beauty products, while pushing the two hero products LUNA 3 & UFO to drive trial amongst new potential customers.

 

  • Target audience

Women with an age between 25-40 years with a higher disposable income who are beauty-minded and tech-savvy.

 

  • Who is involved?

@sistianalombardi 

@raffaellagiudice

@nicolepallado

@claudiadionigi

@chiaramoneta

@ariannacirrincione

 

  • Outcome 

This campaign has generated over 4.2 million views on all channels. Meaning that it has overachieved the KPI with 14%.