HARD for bunq

Link to trailer

About
&.agency connected bunq to Thomas van der Vlugt who created a unique video series on his YouTube channel HARD. Stepping into the extreme world of kite-surfing, Thomas received help from the Dutch kite legend Ruben Lenten, who supported and challenged him throughout his journey to do a Big Air.

Challenge
Reaching the TA of bunq (M16-30) effectively and telling the story of bunq and translating its slogan “an experience unlike any other” through interesting and engaging content.

Outcome
The project resulted into high quality content creation, which resonated extremely well in the TA. The Big Air series has generated positive feedback by Thomas’ following (98,2% positive sentiment on YouTube) and reached 3,1M views on all channels (87% male audience).

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