bunq | ambassadors ’18
In 2018 &.agency partnered up with 4 macro influencers in the entertainment & sports segment for bunq. bunq is an online bank, that facilitates smart payment solutions for its customers: private clients/individuals and entrepreneurs/business owners. The influencers integrate important bunq products & entry points into their daily lives and create content for their own channels on a monthly basis.
Reaching the primary TA M16-30 in an effective way through content that stands out & sticks with their audiences. By highlighting the personal goals & entrepreneurial initiatives of the influencers, we create a strong and relevant link with bunq & its entry points. In doing so, we build awareness as well as the bunq image in general, increase the consideration level and stimulate new bunq users.
This campaign has resulted into 6.5M impressions on all channels.