Body&Fit | gym activation

About

Body&Fit is a Dutch company that was founded 25 years ago. They’re on a mission to inspire the world to live a fitter and healthier life. From losing weight or gaining muscle with the right foods and supplements to maintaining an overall healthy lifestyle, Body&Fit helps people finding the right products that fit with their personal fitness goals. Due to the closure of gyms in the Netherlands because of the COVID regulations, Body&Fit wanted to support their followers in their fitness journey during these difficult times.

Main objective

Further establishment of Body&Fit the brand in Amsterdam and Rotterdam. Drive positive brand awareness for Body&Fit and motivate their followers to go keep going in times of a global pandemic.

Target audience

Amsterdam and Rotterdam based women (40%) and men (60%), who visit high-end gyms.

Outcome

During two successful days, multiple Body&Fit teams motivated hundreds of Dutch gym-goers to keep moving forward and live a healthy lifestyle notwithstanding the COVID regulations.