PR for your brand has probably never felt so challenging. The rise of digital has led to a decline in traditional marketing, budget constraints, saturation of the market. You need to stand-out more than ever, be relevant, consistent and use PR to add meaning as well as value to your branding.
&.agency knows that PR is still relevant. As part of an up-to-date, 360 marketing plan it can have a big impact, especially when there is the right balance of paid and earned media amplifying those IRL events digitally.