Influencer Marketing is no longer just a buzz-word. In the always-online world it is one of the biggest power-tools in your communications tool-kit. People like people, we identify with our peers, so a personal recommendation, a shared experience or a friendly nudge will always be more effective than a generic sales pitch.
&.agency knows how important it is for brands to utilize this in the right way. With every Influencer Marketing strategy we write, we keep the Nike’s Michael Jordan campaigns of the ‘90s at the forefront of our minds: Jordan was not just a name, through collaborating with Nike in 360 degrees he became a complete brand representative.