As of recently &.agency falls under the &.media group umbrella, together with two sisters: &.talent and &.format. In this blog, we’re introducing you to &.talent!
&.talent manages unique talents with a digital footprint.
Influencer marketing has been around for a while now and is a widely known and used marketing tool which continues to grow every year. An influencer is someone who has the power to influence others in their (purchasing) decisions, most often with social media as their platform to do so. Influencer marketing is used in many ways, with evidently high positive returns. However, many people underestimate what efforts go into establishing a successful campaign from the influencer side. That’s where &.talent comes in – so let’s dive into the world of talent management!
To understand the domain of talent management better, we start with the functional definition of talent management. Talent management is defined as the methodically organized, strategic process of recruiting the right talent and helping them grow to their optimal capabilities. These talents are also known as influencers. Talent management encompasses many things, with the main objective being to take away all the concerns for the influencer. Influencers are creative people (also called content creators) who tell their story through pictures and videos. As their management we are here to let them do what they are good at and to take other matters off their plates as much as possible. We’re helping and motivating the talents to achieve their long-term business- & personality development goals and dreams.
The management, or in most cases the specific talent manager, is responsible for managing and helping the talent grow and maintaining contact with the right brands. With ‘the right brands’, we mean brands that match the talent’s personality and profile perfectly. This match is crucial for a successful collaboration on both sides. The manager is the link between the company/brand and the influencer and helps with closing the deals and managing the campaigns. Besides the day-to-day management and all the administrative tasks, the manager coaches the talent and assists them wherever necessary. Our goal is to make sure our talents thrive and reach their goals.
&.talent was founded almost two years ago after founders Britt & Sophie noticed an increasing demand for transparency between talents and management. Combining &.format’s power with that of &.agency, we are able to service each side of the influencer marketing market.
We are currently managing 14 different talents, and we’re always on the lookout for fresh faces! Our &.talents:
Curious what we can do for your brand? Contact us via email at firstname.lastname@example.org!