A deep dive into micro influencers


What are micro influencers?

Micro influencers usually have a maximum of 10.000 followers and therefore have a smaller reach than larger profiles. However, latest data has shown that micros have been very successful when it comes to reaching specific results for brands as they generate more engagement and conversion than macro influencers. 


I am not sure if I will find a micro that fits my brand

According to the latest stats, there are over 157 million micro influencers on Instagram. These micros are available in every brand category thinkable which means that there is always an influencer that will be a good match with your brand in question.

Why should I choose a micro influencer over a macro? 

Especially for new brands and businesses, working with micros is a good way to get great exposure in certain niches on social media. On the contrary to macro influencers, micros are more likely to work on gifting collaborations with businesses that may not have a lot of budget to spend, as they have a smaller amount of following and are usually more responsive. 

Over the past few years, we have worked with lots of different micro influencers in different categories. Are you looking for the perfect micro influencer for your new campaign? Contact us via email at hello@and-agency.com!